Social Media's Impact on iChoose

Entrepreneurial Post Overview: iChoose

Indestructible smart phone case: waterproof, dirt-proof, shock-proof, in a slim, sleek design that everyone will envy. You not only have an option to choose the color, but you could also make it however you like - plain, designed, spotted, stripped, anything you could possibly imagine; even create your own personalized design, including any picture or grouping of pictures that you love! Personalize exactly how you like, no exceptions, with the added guarantee of ultimate protection. We administer cases for every type and brand of smart phone. We aim to please, satisfaction guaranteed. We are iChoose. Have you chosen today?

Lecture: The Impact of Social Media

            Social media would be essential to promoting a project in this day and age. Nearly every person I know uses some form of social media, whether it is Facebook, Twitter, LinkedIn, etc. Not only does every pre-teen to young adult have a computer or access to a computer, but everyone uses social networking to connect to one another. No matter what your background, race, ethnicity, we can all agree that social networking is a powerful thing. All you have to be is interested in connecting to other people, and the fact of the matter is, everyone is interested in this. This fact is very useful to me, but more importantly, the group of people using these social networking sites most, young adults and teens, is exactly who my target market is.

            Facebook would serve as a key tool to getting the word out there. Seemingly everyone these days connects on Facebook if any form of social media. If an advertisement could be posted on the far right side of the screen, which Facebook started enabling recently, many people would see the idea and possibly click to learn more. Creating a fan page with information about the product would also be a good way to spread the word. The information just needs to be passed on to a few people, and will become more known as it spreads and time progresses.

            Twitter would be a great place to connect with groups that are interested in technology, leading to people that could possibly interested in my case idea. With 200 million users on twitter, I am sure that my idea could solve a lot of people’s broken phone dilemmas.  If promoted properly, it could become a trending topic, and the idea could potentially reach hundreds of thousands of people. In addition to spreading the word about the idea, when the hiring process begins for my company, Twitter (as well as LinkedIn) can be a very useful resource for recruitment, ideas for improvement, and a resource for problems with the product, producing early warnings that could potentially be fixed in a quick and efficient manner.