Competitive Analysis: Lifeproof and Zazzle vs. iChoose

Entrepreneurial Post Overview: iChoose

Indestructible smart phone case: waterproof, dirt-proof, shock-proof, in a slim, sleek design that everyone will envy. You not only have an option to choose the color, but you could also make it however you like - plain, designed, spotted, stripped, anything you could possibly imagine; even create your own personalized design, including any picture or grouping of pictures that you love! Personalize exactly how you like, no exceptions, with the added guarantee of ultimate protection. We administer cases for every type and brand of smart phone. We aim to please, satisfaction guaranteed. We are iChoose. Have you chosen today?

Competitive Analysis:

Competitor 1 URL:

http://www.lifeproof.com/shop/cases/

Competitor 1 Overview:

This product, Lifeproof for the iPhone 4 and 4s and iPad Generation 2 and 3, seems like a very good product on the market. The phone case has the exact design I am aiming for: slim, sleek, and ultra protective. Two of my friends have this case, and they are quite satisfied. The only complaint I have heard was that the rubber lining on the edge of the case is easily scratched. My product will have lining made of a different, more durable material. Otherwise, the protection offered for the front and back of the phone case will be the same. While Lifeproof focuses on specific Apple products only, specifically the newest generation iPhones and iPads (a case is not available for the new iPhone 5 or iPhone 3) it does not offer a product for any other phone type. It also only comes in a few solid colors, limiting a customer’s creative options. While Lifeproof is a very good, innovative idea, it is a very limiting product.

Competitor 2 URL:

http://www.zazzle.com/iphone+cases

Competitor 2 Overview:

The customization of this product, Zazzle, is unique, and I really like the execution the company used on the website. Similarly to my idea, this site offers two options: to choose a design already created (many are displayed on the website) or start from scratch and customize an entirely new design. While this personalization aspect is great, the cases used to display the design are hard, easily breakable, and have no protection for the front screen. Protection for the front screen AND back is one of the most important features of my product’s design. The cases from Zazzle are, in theory, for protection, but in reality offer very little to no protection for the delicate design of the iPhone. Unlike Lifeproof, Zazzle provides hard cases for iPhones 3, 4, and 5. Like Lifeproof, Zazzle only caters to Apple products.

iChoose is essentially a fusing of two ideas – the ultimate protection of an indestructible case with the customization aspect of a ‘create-your-own’ case. iChoose not only offers these two features, but caters to all smartphones, including iPhones, Blackberries, Androids, etc. We design for every smartphone, protection is guaranteed, and creative options are endless.

By having many design options displayed on the site, customers can decide exactly what they would like without limitation, but are also assured to have a sturdy, dependable case. Combining these two ideas makes iChoose, a flawless, original and reliable phone case.